Discover the CCUA's Webinar Wednesday series, designed to bring educational insights, innovative solutions, and member-focused services directly to you. Held on Wednesdays of each month, this series features timely topics and expert perspectives to keep credit unions ahead in a dynamic industry.
Real-Time Personalization & Conversion Boost for Credit Unions
Credit unions today face urgent digital challenges—members expect seamless, personalized online service, yet only ~15% of digital applications are completed. In this session, Finalytics.ai will demonstrate how its AI-driven platform addresses these pain points by delivering real-time, “segment-of-one” experiences that adapt to each visitor’s intent. The result: measurable improvements in digital engagement, including 3x higher conversion rates and double-digit increases in application pull-through.
Craig McLaughlin, CEO at Finalytics.ai
Craig is the Co-founder and CEO of Finalytics.ai, a fintech using real-time big data and machine learning to create personalized digital experiences for credit union members. A longtime tech executive, he led a top digital agency for 20+ years and is a frequent speaker on fintech trends.
Baron Conway, Chief Strategy Officer at Finalytics.ai
Baron leads strategy, client success, and marketing at Finalytics.ai. With 20+ years in digital marketing, data strategy, and transformation—including roles at Nuvision CU and TruStage—he helps financial institutions turn data into measurable growth.
CCUA Webinar Wednesday virtual events are exclusive to member credit unions. Partners interested in engaging with our credit union community can explore sponsorship opportunities by emailing solutions@ccua.org.
