Life insurance is one of the most powerful—yet underutilized—tools credit unions can offer to protect members and their families. Despite clear benefits for income replacement and final expenses, a significant insurance gap persists, particularly among middle market households where credit unions serve best.
In this session, we’ll explore why life insurance is a natural extension of the credit union mission, how accessible coverage improves members’ financial stability in moments that matter most, and how offering life insurance positions credit unions as trusted, end to end financial solutions providers. Attendees will also learn how modern, simplified life insurance products can support member wellbeing while generating sustainable, member friendly non-interest income.
Speaker: Kevin Cummer, Director, Life Product Management at TruStage
Kevin Cummer is Director of Life Products at TruStage, where he leads strategy, development, and innovation across the company’s life insurance portfolio with a focus on improving accessibility for middle-market consumers. He has played a key role with the TruStage transformation—helping modernize life insurance through simplified products, instant decision underwriting, API-enabled distribution, and data-driven product roadmaps.
