Introducing Cooperative Connection

Insights from Melissa Pomeroy, CCUA's EVP and Chief Operating Officer

As we welcome a new year already in full swing, the credit union industry stands at a pivotal moment. The pace of change is unmatched, with evolving regulations, the “great wealth transfer,” and shifting expectations from younger demographics shaping the road ahead. For credit unions, adapting to these trends is essential for maintaining relevance and ensuring sustainability.

Credit unions are distinct from large banks in many ways: their unwavering commitment to serving all demographics, their member-focused philosophy, and their dedication to community impact. But what sets credit unions apart most uniquely is their willingness to collaborate. This spirit of working together to ensure collective success is at the heart of what we call the “credit union movement.”

At the Cooperative Credit Union Association, collaboration is key to our mission. By working alongside other leagues, system partners, and fintechs, we strive to help our member credit unions deliver on their purpose of “people helping people.” Through partnerships and programs, we equip credit unions with the tools to tackle challenges and embrace opportunities presented by cutting-edge technologies and innovation.

The Cooperative Connection will serve as a platform to showcase these partnerships and highlight the organizations driving growth and success within our industry. From groundbreaking technologies to community-focused initiatives, our goal is to share the stories that define and sustain the credit union movement.

The credit union industry is fortunate to have such a strong network of committed organizations working together toward a common purpose. I hope you find these stories as inspiring as we have while bringing them to you.