Celebrating A Year of Shared Purpose: CCUA and TruStage in 2025

As another year comes to a close, reflection naturally turns to the people and partners who strengthen the credit union movement. In 2025, one partner proved especially meaningful to the Cooperative Credit Union Association and to credit unions throughout our four states: the ongoing partnership with TruStage.

This year demanded a united front. With attention on the preservation of the credit union tax status, advocacy took center stage in nearly every conversation about the future of cooperative finance. TruStage was instrumental in this work—providing insights, reinforcing messaging, and supporting efforts that helped credit unions stand firm in protecting an essential element of their structure and mission. Their engagement extended well beyond traditional offerings, underscoring the comprehensive role they play in supporting the system.

TruStage’s partnership continues to evolve in ways that enrich our ability to serve and advocate. Whether elevating member-focused solutions, strengthening organizational resilience, or aligning on legislative and regulatory priorities, their collaboration amplifies the impact of CCUA’s work across each of our four states. It is a relationship defined not just by service, but by shared purpose.

In a year when credit unions faced complex challenges and new opportunities, TruStage demonstrated a steadfast commitment to the movement’s long-term health. Their contributions helped ensure that credit unions remain positioned to thrive—today and well into the future.

As the holiday season arrives, appreciation is extended to the entire TruStage team for their partnership, perspective, and dedication. The work ahead will continue to demand focus and collaboration, and it is reassuring to step into the new year with such a strong ally by our side.

Warm holiday wishes to the entire CCUA family, and to a bright and successful year ahead!