Discover the CCUA's Webinar Wednesday series, designed to bring educational insights, innovative solutions, and member-focused services directly to you. Held on Wednesdays of each month, this series features timely topics and expert perspectives to keep credit unions ahead in a dynamic industry.
When it comes to engaged, core membership, credit unions know what made the difference: magical, in-person conversations. But as member behavior shifts, so must the approach. For disengaged segments—such as Gen Z, Millennials, indirect members, and dormant accounts—reimagining member retention isn’t optional; it’s mission critical.
In today’s digital-first world, learn from Sparrow CEO and credit union technologist, Harrison Hochman, how to:
- Recreate the magic: Unpack the science behind memorable, personal interactions—and how to replicate them digitally.
- Level the playing field: Explore how even the smallest credit unions can compete and thrive.
- Learn from the best: Discover winning tactics already being used by credit unions across the country.
- Build lasting loyalty: Implement best practices for fostering multi-product loyalty and long-term engagement.
Harrison Hochman, Co-Founder & CEO, Sparrow
Harrison Hochman is the co-founder, and CEO of Sparrow, and a member of Forbes’ 30 Under 30 list. At 13, Harrison raised over $42k dollars to purchase and personally deliver 280 wheelchairs to disabled persons all across South Africa. At 19, Harrison was recognized as 1 of 11 young global leaders in STEM by the esteemed Straubel Foundation.
Harrison started Sparrow in his parents backyard during the height of the COVID pandemic and within 16 months had raised $7M in venture capital, facilitated over $400M in pre-qualified student loans across 30k+ borrowers nationwide. He’s been recognized by Forbes, US News and World Report, the New York Stock Exchange, Business Wire, and Yahoo Finance as a leading entrepreneur at the bleeding edge of fintech innovation.
CCUA Webinar Wednesday virtual events are exclusive to member credit unions. Partners interested in engaging with our credit union community can explore sponsorship opportunities by emailing solutions@ccua.org.
