CCUA Rebranding Milestone Achieved Through Partnership with Michael Walters Advertising
Rebrand Elevates CCUA’s Mission Through Strategic Partnership with MWA
Marlborough, MA – The Cooperative Credit Union Association (CCUA) proudly marks the completion of its rebranding journey, finalized in early 2024. This milestone, the result of a successful year-long collaboration with Michael Walters Advertising (MWA), reflects CCUA’s commitment to modernization while preserving its cooperative spirit. MWA, an advertising firm with a stellar reputation in the credit union sector, played a pivotal role in shaping this transformation.
At the heart of the rebrand is a dynamic new logo and a fully revamped website, both designed to showcase CCUA’s forward-thinking approach.
“Our refreshed identity marks a new chapter for CCUA and our member credit unions,” said Ron McLean, CCUA President and CEO. “The significance of the evolution and modern look aligns with our mission to empower credit unions and provide them with innovative solutions to best serve their members.”
MWA's expertise in developing impactful visual identities was crucial to achieving a unified brand for the CCUA. Their thoughtful design process resulted in a cohesive visual experience that reinforces the association’s standing as an industry leader. The updated website now offers a streamlined and engaging experience, and serves as a reflection of CCUA’s commitment to elevating member services.
“We’re proud to have created a brand that not only modernizes CCUA’s image but also supports their long-term mission of serving members and communities,” said MWA’s President, Jim Lake. “We remain committed to supporting the credit union industry in their mission to serve their members, and our expertise will help them achieve new heights of success.”
“Choosing MWA for our rebrand was one of the best decisions we made. Their ability to craft meaningful, authentic messaging has been a game-changer, not only for the association but also for our member credit unions,” said Melissa Pomeroy, CCUA’s EVP and Chief Operating Officer, echoing the importance of working with MWA.
With the rebrand now fully integrated, CCUA stands as a beacon of leadership and innovation within the credit union industry across Delaware, Rhode Island, Massachusetts, and New Hampshire. To experience CCUA’s new look and enhanced services, visit www.ccua.org.
For more information on Michael Walters Advertising, visit www.ccua.org/mwa.
About the Cooperative Credit Union Association
The Cooperative Credit Union Association (CCUA) is the leading regional trade organization, acting as the advocate for nearly 200 credit unions spanning Delaware, Massachusetts, New Hampshire, and Rhode Island. These member credit unions collectively manage assets exceeding $75 billion, serving a combined membership of over 4.8 million consumers. Visit www.ccua.org for more information.
Media Contact
Janelle Mullen
Vice President of Member Engagement
Email: jmullen@ccua.org
