Unlocking Growth Through Data

Insights from Melissa Pomeroy, CCUA's EVP and Chief Operating Officer

Credit unions can’t afford to overlook the power of data

We’ve all heard the sayings: “Data is the new oil.” “In data we trust.” “Without data, it’s just an opinion.” They may sound like buzzwords, but for credit unions, these ideas are more critical than ever.

The credit union world is changing rapidly. Members expect the same smooth, personalized, digital-first experiences they’ve grown used to with big banks and fintech apps. The opportunity for credit unions is clear: use member data to meet those expectations and strengthen long-term loyalty.

Every interaction—transactions, mobile logins, or calls to the service desk—creates a wealth of information. With the right approach, this data can be transformed into actionable insights. By tailoring services, reaching members at the right moments, and delivering experiences that resonate, credit unions can foster growth and deepen engagement. Fintech partners with expertise in data strategy can help turn raw numbers into smart, member-friendly solutions.

A decade ago, this would have been a challenge. Building data warehouses was expensive and risky, and cloud technology felt untested. Today, cloud-based storage is secure, affordable, and trusted. New tools make collecting, storing, and analyzing data accessible to credit unions of all sizes.

Whether pursuing an in-house strategy or collaborating with fintech providers, every credit union has a path forward. Big or small, all can begin or accelerate their data journey today.

Because ultimately, data isn’t just information—it’s insight, connection, and the key to remaining relevant in a digital-first world.