Investing in Talent to Strengthen the Future of the Credit Union Industry

Insights from Melissa Pomeroy, CCUA's EVP and Chief Operating Officer

The credit union industry has evolved dramatically over the past several decades, shaped by a mix of economic shifts, technological innovation, and regulatory pressures. As the landscape continues to change, member credit unions regularly share their concerns—both familiar and new. The steady march of mergers, the explosive growth of fintech, the integration of artificial intelligence, and lingering questions around our tax-exempt status all contribute to an environment that demands agility and foresight.

Yet, amid these complex challenges, two issues are consistently top of mind for credit union leaders: hiring and retaining talent. Finding qualified professionals who understand the credit union mission and nurturing them into long-term contributors has never been more difficult—or more important.

These workforce concerns are not limited to large institutions or specific regions; they touch every credit union, regardless of size or charter. Building strong, mission-driven teams is critical to ensuring operational excellence and delivering meaningful value to members. As the competition for top talent intensifies across industries, credit unions must double down on their commitment to workforce development and retention.

At the Cooperative Credit Union Association, supporting our members means recognizing the central role that people play in driving progress. That’s why CCUA has built partnerships with leading organizations offering executive search services, temporary staffing solutions, and internship programs. These collaborations are designed to help credit unions attract the right talent, foster growth, and reduce turnover—all while staying focused on their core mission.

By investing in people, credit unions invest in their future. And CCUA is here to help every step of the way.