Central One Federal Credit Union Unveils Refreshed Brand and Redesigned Website

Central One Federal Credit Union is proud to announce the launch of its refreshed brand identity and newly redesigned website. This marks an exciting new chapter in its mission to deliver a modern, member-centered experience built on trust, strength, and service.

The updated brand pays tribute to Central One’s 73-year legacy while embracing a cleaner, more contemporary look that reflects the credit union’s forward-thinking approach. With streamlined visuals, refined messaging, and a more cohesive identity, the new brand is designed to better connect with current and future members without losing sight of the values that have guided Central One since its founding.

“Our new brand isn’t just a new logo or color palette — it’s a reflection of who we are and who we serve,” said Devon Lyon, President and CEO of Central One. “This evolution underscores our commitment to growing alongside our members and meeting them where they are, while staying rooted in the credit union philosophy of people helping people.”

Alongside the new brand, Central One has launched a redesigned website focused on simplicity, speed, and accessibility. The site features an intuitive layout, enhanced mobile functionality, and improved tools to help members manage their finances with greater ease, whether they’re opening an account, applying for a loan, or simply checking balances on the go.

“As a not-for-profit financial cooperative, every decision we make is centered on what’s best for our members and communities,” Lyon added. “We may have a new look, but our purpose remains the same. We’re still the same wicked local credit union, proudly born in Massachusetts and committed to serving Massachusetts — with honesty, transparency, and heart.”

Central One invites both long-time members and newcomers to explore the new website and experience the refreshed brand, designed to reflect not just where the credit union has been but where it’s going next.