National Social Responsibility Award Programs Demonstrate the “Credit Union Difference”

Calling all entries through July 17

The National Social Responsibility Award Programs honor credit unions that demonstrate the credit union difference through innovative community involvement, efforts to incorporate the credit union philosophy in their daily operations and member service, and leadership within the credit union movement on financial literacy for all ages-all core values of the credit union pioneers whose names are associated with these programs.

The Dora Maxwell Social Responsibility Community Service Award honors credit unions for their charitable works in their communities. Some credit unions have ongoing programs and establish a special relationship with local social service agencies or school programs. Other programs address many different needs in the community. No matter the size or scope of a project, each participating credit union builds its reputation as a good corporate citizen along the way.

The Louise Herring Philosophy-in-Action Member Service Award commends credit unions that make exceptional efforts to include credit union philosophy in their daily operations and member service. Programs that provide financial education to particular member groups within the credit union or special assistance to low-income members struggling to pay heating bills, for example, are clear examples of the philosophy that sets credit unions apart from other financial institutions.

The Alphonse Desjardins Award recognizes leadership within the credit union movement on behalf of financial literacy for both youth and adults. Naming the award after Alphonse Desjardins emphasizes the movement's long-time commitment to youth. The recognition program considers all activities supporting the personal finance education of members and non-members, including, but not limited to, face-to-face teaching using proprietary materials and curricula, such as the NEFE High School Financial Planning Program® (HSFPP) or the CU 4 Reality™ Financial Education Program, as well as financial literacy leadership efforts.

Credit unions may enter any of the awards programs in one of four asset categories, or the chapter/multiple credit unions category.

Keys to a Successful Award Entry

  • Make your project a unique undertaking
  • Explain specific goals (who, what, where, when and how)
  • Define measurable outcomes - what will you accomplish to consider the project successful
  • Report final result - how you did compared to projections
  • Complete entry form in its entirety
  • Provide relevant supplemental information

Submission Instructions
Using the standardized online format, you will automatically establish an account when you create an application to submit your first project by clicking on the designated state link below. You may save your work and return to the submission site as often as needed as long as you complete and submit all parts of the project submission by July 17, 2019 for the respective awards program. 

As you work on your submission you will see varying formats in which questions need to be answered. Some require only numbers, while others require much more time and thought. You are able to save and come back at any time (until you submit).  

Delaware Homepage -

Massachusetts Homepage -

New Hampshire Homepage -

Rhode Island Homepage -

Entry Fee

The fee for each entry submitted for judging is $50 made payable to CUNA, Inc. and should be sent by July 17, 2019 to:

Cooperative Credit Union Association, Inc.
845 Donald Lynch Blvd.
Marlborough, Mass. 01752-4704

The entry fee will be returned to credit unions that do not advance to the national competition. National winners will be honored at the Governmental Affairs Conference in Washington, DC, in 2020. 

By entering the National Social Responsibility Recognition Awards Program, you are accomplishing many goals: you are helping your community, your members and showing lawmakers that credit unions are something special-and should remain that way.

For more information, contact Mike Hughes at CUNA, or