McLean Hosts Roundtable Discussion for Credit Unions Under $100 Million

Ron McLean, President/CEO of the Cooperative Credit Union Association, hosted a roundtable discussion for CEOs of member credit unions with assets under $100 million yesterday, providing an online forum for CEOs from four states to exchange ideas and discuss key issues.

Roundtable highlights included the following:

  • • Credit union discussion and information sharing took place on topics such as staffing and branch operations, lending and member acquisition strategies, digital optimization, IT and risk audits, organizational culture, and more.
  • • An update from Bill Farley, Sales Manager, for CUNA Mutual Group. Bill shared a few key initiatives from CMG including their dedication to continuing to provide value through their work in advocacy and continuing to provide credit unions with tools that will help with members achieve financial independence. Bill also highlighted that CUNA Mutual Group has a team of staff members dedicated to supporting small credit unions and facilitates a group of 12 visionary small to mid-size credit union CEOs in the Select CU Council. This group meets to discuss challenges and best practices.
  • • The group also took part in an open discussion with Chris Guild, Director of Lending, for CUNA Mutual Group. Prior to the discussion, Chris talked with the group on the importance of data. He encouraged credit unions to take advantage of the membership data they gather to enhance the member experience. To start off the discussion, Chris noted that CMG has seen post-pandemic credit unions in one of three phases: react and respond, stabilize and recover and transform. Attendees were encouraged to share and reflect on their experiences.