Better Values - Better Banking

Along with its legislative and regulatory initiatives and vigilance, advocacy at the Cooperative Credit Union Association also extends to consumers, educating and building awareness among them about credit unions; what they are, the value they offer, and the contributions they make to the life blood of the communities they serve. 

Consumer advocacy at the Association takes shape in the form of an annual campaign we call, Better Values. Better Banking.

The campaign taps the power of story-telling using social media, member video testimonials, banner advertisements, radio commercials and interviews, and LIVE events to engage consumers throughout Delaware, Massachusetts, New Hampshire, and Rhode Island on the topic of credit unions. Through our stories and in particular, our efforts to safeguard seniors and raise awareness of elder financial exploitation, we demonstrate the values and principles inherent in the cooperative business model that distinguish credit unions within the financial services sector. These efforts have not only helped to protect seniors and raise awareness of credit unions, they have also helped credit unions build new and reinforce existing business partnerships in the community among lawmakers, law enforcement, the AARP, social service providers, and the news media.

Using the Better Values - Better Banking website, consumers can learn about credit unions, easily find one to join in their own neighborhoods, be educated through a resource library of instructional videos, and discover ways to recognize elder financial exploitation and what to do in response.

CLICK HERE to visit

CLICK HERE to view the Better Values - Better Banking Barometer of Progress

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