Your Money Further
Your Money Further is a national consumer-focused campaign tapping today's digital technologies to place credit unions top of mind. When combined with CCUA's locally-based initiative, Better Values - Better Banking, both campaigns functioning side-by-side will further strengthen, enhance and promote banking at credit unions to consumers throughout the Association's states of Delaware, Massachusetts, New Hampshire, and Rhode Island.
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When the Credit Union Awareness initiative moved from ideation to actualization in early 2019, the vision was very clear—increase consumers consideration for credit unions. And while the “why” remains the same, the world around us has completely transformed. Credit Union Awareness is ensuring that credit unions are top of mind with the 56% of American’s who don’t have a relationship with a credit union.
The Credit Union Awareness program under the banner of "Your Money Further," is designed to increase consumer consideration for credit unions, empowering them to make financial decisions with confidence. The objective: increase credit union membership opportunities and market share. The paid digital campaign and YourMoneyFuther.com are 24/7 engagement tools, already showing that consumer consideration of credit unions is increasing in states and regions where the campaign has been underway the longest.
CU Awareness, LLC, is a wholly owned subsidiary of Credit Union National Association. CU Awareness, LLC, is responsible for the administration, fundraising and daily activities that drive consumers awareness and consideration for credit unions.
Now is the time to band together under the cooperative principles that have guided the credit union movement since its inception. To learn more and take the next step, watch the interview with Chris Lorence, Executive Director of the CU Awareness Campaign, click the link to access the slide deck, and finally, reach out to Chris to begin your credit union's effort to engage consumers through Your Money Further.
