“The Writer’s Workshop” Four-Part Webinar Series Features Industry Expert Peter Shankman

“The Writer’s Workshop” Four-Part On-line Series Features Industry Expert Peter Shankman

Presented by the CCUA Marketing Network in partnership with Epic Marketing Consultants Corp

Although the media industry has evolved drastically over the past decade, the press release hasn’t become obsolete. It merely has evolved along with marketing and communication tools. Content is king, and relevancy is essential. Learn how to give reporters what they want — customized press releases with the end consumer in mind.

“The Writer’s Workshop” is a four-part series designed to enhance the skills of both new and seasoned marketing professionals as well as anyone at your credit union tasked with communicating news to the public featuring industry expert Peter Shankman. Shankman is a 5x best-selling author, entrepreneur and corporate in-person and virtual keynote speaker, as well as the founder of HARO (Help a Reporter Out) – the standard for thousands of journalists looking for news sources.

Through CCUA's partnership with Epic Marketing Consultants Corp, Shankman will bring journalism to life with his tutorial course, a $599 value, AT NO CHARGE to CCUA members. Joining the ‘Epic Experts’ and Shankman throughout the series will be Dara McBride, communications specialist at the University of Delaware and content writer for Epic Marketing Consultants; the CCUA’s own Carole Langiu, director, communications and editor of the Daily CU Scan, and Walt Laskos, chief communications officer; and Isaiah Moskowitz, president, LTI Business Solutions.

Peter Shankman
Speaker: Peter Shankman 

Writer’s Workshop Agenda:

  • Part One: June 23 | 11:00 am: Anatomy of a Press Release, featuring Peter Shankman
  • Part Two: June 30 | 11:00 am: Media Outreach, featuring Peter Shankman and Dara McBride
  • Part Three: July 8 | 11:00 am: Telling YOUR CU Story, featuring Carole Langiu
  • Part Four: July 13 | 11:00 am: Inspiration Everyday - Think Differently, featuring Walt Laskos and Isaiah Moskowitz

Don’t miss this chance to take your marketing skills to the next level!

The webinar link will be included in your registration confirmation which will be emailed immediately upon registration completion.

Please click here for CCUA fact sheet concerning login and firewall settings and issues and Ring Central virtual meeting requirements.

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June 23, 2021 11:00 am -
July 13, 2021 at 12:00 pm

VENUE INFO

WEBINAR - VIRTUAL MEETING

“The Writer’s Workshop” Four-Part On-line Series Features Industry Expert Peter Shankman

Presented by the CCUA Marketing Network in partnership with Epic Marketing Consultants Corp

Although the media industry has evolved drastically over the past decade, the press release hasn’t become obsolete. It merely has evolved along with marketing and communication tools. Content is king, and relevancy is essential. Learn how to give reporters what they want — customized press releases with the end consumer in mind.

“The Writer’s Workshop” is a four-part series designed to enhance the skills of both new and seasoned marketing professionals as well as anyone at your credit union tasked with communicating news to the public featuring industry expert Peter Shankman. Shankman is a 5x best-selling author, entrepreneur and corporate in-person and virtual keynote speaker, as well as the founder of HARO (Help a Reporter Out) – the standard for thousands of journalists looking for news sources.

Through CCUA's partnership with Epic Marketing Consultants Corp, Shankman will bring journalism to life with his tutorial course, a $599 value, AT NO CHARGE to CCUA members. Joining the ‘Epic Experts’ and Shankman throughout the series will be Dara McBride, communications specialist at the University of Delaware and content writer for Epic Marketing Consultants; the CCUA’s own Carole Langiu, director, communications and editor of the Daily CU Scan, and Walt Laskos, chief communications officer; and Isaiah Moskowitz, president, LTI Business Solutions.

Peter Shankman
Speaker: Peter Shankman 

Writer’s Workshop Agenda:

  • Part One: June 23 | 11:00 am: Anatomy of a Press Release, featuring Peter Shankman
  • Part Two: June 30 | 11:00 am: Media Outreach, featuring Peter Shankman and Dara McBride
  • Part Three: July 8 | 11:00 am: Telling YOUR CU Story, featuring Carole Langiu
  • Part Four: July 13 | 11:00 am: Inspiration Everyday - Think Differently, featuring Walt Laskos and Isaiah Moskowitz

Don’t miss this chance to take your marketing skills to the next level!

The webinar link will be included in your registration confirmation which will be emailed immediately upon registration completion.

Please click here for CCUA fact sheet concerning login and firewall settings and issues and Ring Central virtual meeting requirements.