CCUA Webinar: COVID-19 Drives Surge in Digital Adoption in 2020 – December 2, 2020

CCUA Webinar: COVID-19 Drives Surge in Digital Adoption in 2020 
December 2, 2020 - 3:00 P.M. to 4:00 P.M.

Presenters:

  • Tom Pierce – SVP, Chief Marketing Officer, PSCU

  • Norm Patrick – Vice President, Advisors Plus Consulting, PSCU

The release of PSCU’s annual Eye on Payments study, the nation’s premier payments CUSO goal was to gauge payment preferences among credit union members and other financial institution customers (“non-members”) and how they evolved over the past year. Through this annual research, PSCU explores the factors that influence consumers when it comes to their choice and usage of different payment methods, how these factors may vary among different life stages and economic events, and how credit unions can better serve their members and optimize their offerings to adapt to these evolving preferences and needs.

As we’ve experienced over the past ten months, virtually no aspect of the economy has remained untouched by COVID-19, and the payments industry is no different. Please join us on December 2, 2020 at 3:00 p.m. as PSCU’s, Tom Pierce, SVP, Chief Marketing Officer and Norm Patrick, Vice President, Advisors Plus Consulting, PSCU reviews their key findings from their annual study of members and non-members alike.

Below are several of the key factors that will be discussed: 

  • Seventy percent of survey respondents reported they make decisions about how they will pay for something primarily based on which is the most physically safe at the point of sale.
  • The number of respondents that say they shop online at least a few times a week increased by almost 50% since the pandemic started.
  • There has been a 72% increase in respondents that report having a contactless card year-over-year. In addition, 57% of respondents said they used a contactless card at least a few times per month before the pandemic; this number increased to 65% during the pandemic, and 69% anticipate continuing to use it post-pandemic. 
  • In 2019, 32% of respondents were likely or extremely likely to use a mobile wallet over the next six months. In 2020, this increased to 38%.

PSCU surveyed more than 1,500 credit union members and non-members from across the United States. The online survey, conducted in July 2020, was taken by participants ages 18 to 65+. Of those surveyed, 48% were male and 52% were female, and demographic characteristics of those surveyed align with consumer data from CUNA’s 2019 Member Profile.

Member Benefit – Complimentary Webinar
The webinar link will be included in your registration confirmation which will be emailed upon registration completion.

Please click here for CCUA fact sheet concerning login and firewall settings and issues.

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December 2, 2020 3:00 pm - 4:00 pm

VENUE INFO

WEBINAR - VIRTUAL MEETING

CCUA Webinar: COVID-19 Drives Surge in Digital Adoption in 2020 
December 2, 2020 - 3:00 P.M. to 4:00 P.M.

Presenters:

  • Tom Pierce – SVP, Chief Marketing Officer, PSCU

  • Norm Patrick – Vice President, Advisors Plus Consulting, PSCU

The release of PSCU’s annual Eye on Payments study, the nation’s premier payments CUSO goal was to gauge payment preferences among credit union members and other financial institution customers (“non-members”) and how they evolved over the past year. Through this annual research, PSCU explores the factors that influence consumers when it comes to their choice and usage of different payment methods, how these factors may vary among different life stages and economic events, and how credit unions can better serve their members and optimize their offerings to adapt to these evolving preferences and needs.

As we’ve experienced over the past ten months, virtually no aspect of the economy has remained untouched by COVID-19, and the payments industry is no different. Please join us on December 2, 2020 at 3:00 p.m. as PSCU’s, Tom Pierce, SVP, Chief Marketing Officer and Norm Patrick, Vice President, Advisors Plus Consulting, PSCU reviews their key findings from their annual study of members and non-members alike.

Below are several of the key factors that will be discussed: 

  • Seventy percent of survey respondents reported they make decisions about how they will pay for something primarily based on which is the most physically safe at the point of sale.
  • The number of respondents that say they shop online at least a few times a week increased by almost 50% since the pandemic started.
  • There has been a 72% increase in respondents that report having a contactless card year-over-year. In addition, 57% of respondents said they used a contactless card at least a few times per month before the pandemic; this number increased to 65% during the pandemic, and 69% anticipate continuing to use it post-pandemic. 
  • In 2019, 32% of respondents were likely or extremely likely to use a mobile wallet over the next six months. In 2020, this increased to 38%.

PSCU surveyed more than 1,500 credit union members and non-members from across the United States. The online survey, conducted in July 2020, was taken by participants ages 18 to 65+. Of those surveyed, 48% were male and 52% were female, and demographic characteristics of those surveyed align with consumer data from CUNA’s 2019 Member Profile.

Member Benefit – Complimentary Webinar
The webinar link will be included in your registration confirmation which will be emailed upon registration completion.

Please click here for CCUA fact sheet concerning login and firewall settings and issues.