Grassroots Activities

Locally, CCUA member states represent 3.5 million consumers. Our grassroots platform provides many opportunities for you to get involved and stay engaged. 

Advocacy Awards 

Advocacy promotes the interests of credit unions among its legislative, regulatory and consumer audiences. Engagement in advocacy takes many forms, from meeting directly with policy-makers in Washington, D.C. and locally at each state’s capitol, to writing comment letters to regulators and to participation in state legislative meetings and regulatory forums.

Advocacy also extends to consumers. This outreach occurs through marketing and public relations efforts, innovative community programs and most of all, through educational efforts of members and the public about sound financial practices and the credit union difference.

To nominate a credit union, one must submit a description of no more than 500 words describing how the credit union embraces and excels in advocacy. Specific examples should be cited. 

Key Contact Sign-up

CCUA is continuously developing a key contact database to best utilize its grassroots advocacy efforts. Key contacts participate in grassroots efforts and build relationships with policymakers. They add their voice, experience and participation to credit union advocacy.

Now, you can get involved by simply adding to this database. Click HERE for a survey that will ask you for your contact information and that of local, state and federal lawmakers and regulators you may know through, or outside of, work. And the more contacts you make, the more you can grow the list - so bookmark the link and update your iformation often!

Member Activation Program (MAP)

CUNA Member Activation Program (MAP) provides credit unions the opportunity to get their members engaged in credit union advocacy. CUNA provides plug-and-play content, credit unions deliver the content to members, and their members discover ways to play a role in the future of their credit union.

The current campaign, Campaign for Common-Sense Regulation, will help credit unions educate their members on the impact of on regulatory burden. With the election of a regulation-averse Congress and administration, there exists a serious opportunity to peel away the excessive regulations that hamstring credit unions. This campaign provides credit unions with tools to help educate their members on how these excessive regulations cost each credit union member an average of $71 each year.

Political Action Committees

The Association is the vehicle through which a credit union can actively participate in advancing the future of the credit union industry. Our federally-registered political action committee, Credit Union Legislative Action Council (“CULAC”), permits an investment in supporting worthy candidates for federal office who believe, and have demonstrated their belief, in the principles to which the industry is dedicated. On the local levels in Massachusetts, New Hampshire and Rhode Island, companion state-reg­istered political action committees are also maintained to delivered the same benefits in each state.

The Association seeks out and identifies those who understand credit unions and who will stand up to ensure that credit unions are a viable financial services option for consum­ers. bipartisan consideration is given and decisions are reached incorporating input from credit unions without regard to party affiliation. To maximize impact and reflect the positions of Association members, governance is vested locally. Each member state selects a national CULAC Trustee to represent its state at the federal level as agents of CULAC and each member state maintains local trustees and local lobbyists to implement policy.

Policymakers render decisions daily that affect the ability of credit unions to serve members. When Association members participate in political  action, it serves as a constant reminder to elected officials of the importance of the credit union community. It is also a message of unity on behalf of credit unions by allowing contributors to pool their support with those of thousands of their peers under one umbrella.

The efforts of members give the work of the Association a voice. Without it, others who do not have the same vested interest as we do in our consumer and business members will speak for and about credit unions. By help­ing to elect people who care about and understand credit unions, our message is clearly heard by elected officials, their staff and political leaders across the nation.

Our fight to preserve and grow credit unions continues every day, at every opportunity, and in every forum, on your behalf.

CULAC activity reports for each state are located in the Member-Only Content Section below. (Member Login is required.)

Project Zip Code (PZC)

Project Zip Code (PZC) gives credit unions the ability to tell each state and federal lawmaker how many credit union members are represented in his or her district. Association credit unions have already matched 2,232,958 constituents through PZC- but every credit union needs to participate for Project Zip Code to have its greatest legislative impact.

For additional information on these programs please call us at (800) 842-1242, option 8, or contact us online at




Contact Us

Contact the Association at 800-842-1242, option 8, or with any questions or concerns.

  • Mary Ann Clancy, SVP and General Counsel,, Ext. 305, cell: 508-294-5626
  • Katherine Butler, VP Advocacy,, Ext. 320, cell: 508-335-6954
  • Carole Langiu, Director Communications/Governmental Affairs,, Ext. 318, cell: 302-531-8278

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